Post by account_disabled on Feb 14, 2024 11:02:42 GMT
Aonce isnt enough. Your email should weave in multiple donation requests. See how Amnesty International does it in their email fundraising appeal Fundraising email example by Amnesty International with multiple varied CTAs The first thing you see the email banner is a call to action CTA linking to the campaign donation page. The following donation buttons and hyperlinked bold text lead to the same page. Fundraising emails should have one goal getting people to donate. So like Amnestys example avoid distracting the reader with conflicting links and asks. This doesnt mean you cant mix up the wording of your donation ask though. The example above has the sole aim of getting supporters to set up a monthly gift.
But the copy varies each time using call to action best practices such as Belgium Email List Powerful verbs like fight Words suggesting urgency including today and now Personal pronouns I and you Remember impact is more important than the donation. So adapt your messaging accordingly. In Amnestys fundraising campaign supporters are not giving money but Nazanins freedom. Donors also respond better to asks that are more limited in scope. In this case helping Nazanin sounds achievable and is thus more appealing than say freeing all those unfairly imprisoned. . Keep your design simple Dont put style over substance. An overcomplicated design will distract supporters from the ultimate goal donating.
Take charity waters minimalist endofyear fundraising email. image supporting details CTA and donate button. But the email remains as short as possible and has a clear layout with three main colors. Fundraising email template with a minimalist design by charity water Source The email is a mere words or so. But within this it draws the reader in with an intriguing headline states the problem solution and impact then ends with a catchy CTA. Note too how the text layout leads your eyes to the most important part Give Now while the darker color makes.
But the copy varies each time using call to action best practices such as Belgium Email List Powerful verbs like fight Words suggesting urgency including today and now Personal pronouns I and you Remember impact is more important than the donation. So adapt your messaging accordingly. In Amnestys fundraising campaign supporters are not giving money but Nazanins freedom. Donors also respond better to asks that are more limited in scope. In this case helping Nazanin sounds achievable and is thus more appealing than say freeing all those unfairly imprisoned. . Keep your design simple Dont put style over substance. An overcomplicated design will distract supporters from the ultimate goal donating.
Take charity waters minimalist endofyear fundraising email. image supporting details CTA and donate button. But the email remains as short as possible and has a clear layout with three main colors. Fundraising email template with a minimalist design by charity water Source The email is a mere words or so. But within this it draws the reader in with an intriguing headline states the problem solution and impact then ends with a catchy CTA. Note too how the text layout leads your eyes to the most important part Give Now while the darker color makes.