Post by account_disabled on Feb 20, 2024 3:46:57 GMT
The reliance off campaigns and making it part of our strategy not all of it. Yes campaigns still drive the majority of links but our strategy now includes some key changes All campaigns with the odd exception are evergreen in nature can always be outreached and have the ability to attract links on their own. We are launching longform reportstyle content pieces that demonstrate the authority and expertise the client has in their industry and then building links to them. Theyre far slower in terms of getting links but they are doing well.
We are raising the profile of key spokespeople within the business by Greece Mobile Number List connecting them with writers and journalists who can contact them directly for quotes and comments in the future. We are doing prospecting and outreach for informational content aiming to give them a nudge in rankings which will lead to more links in the future that we didnt have to ask for. Link building isnt quite a BAU activity just yet for this client but its not far off from becoming one. The practice is taken seriously not just within the SEO team but also within the wider marketing team.
There is more awareness than there has ever been. Content strategy framework I want to share the framework which weve used to support and visualize the shift away from campaigns as our sole link building strategy. Weve been aware for a while that we need to ensure any link building work we do is topically relevant. Wed found ourselves defaulting to content which was campaignled and focused on links as opposed to content that can serve other purposes. Link builders need to take a long hard look at the topics we want our clients and businesses to be famous for credible to talk about and that resonate with their audience. Once you have these topics you can start to plan your content execution. After that youll start to see where link building fits in. Contrast this.
We are raising the profile of key spokespeople within the business by Greece Mobile Number List connecting them with writers and journalists who can contact them directly for quotes and comments in the future. We are doing prospecting and outreach for informational content aiming to give them a nudge in rankings which will lead to more links in the future that we didnt have to ask for. Link building isnt quite a BAU activity just yet for this client but its not far off from becoming one. The practice is taken seriously not just within the SEO team but also within the wider marketing team.
There is more awareness than there has ever been. Content strategy framework I want to share the framework which weve used to support and visualize the shift away from campaigns as our sole link building strategy. Weve been aware for a while that we need to ensure any link building work we do is topically relevant. Wed found ourselves defaulting to content which was campaignled and focused on links as opposed to content that can serve other purposes. Link builders need to take a long hard look at the topics we want our clients and businesses to be famous for credible to talk about and that resonate with their audience. Once you have these topics you can start to plan your content execution. After that youll start to see where link building fits in. Contrast this.